Become #1
Youth Loved Brand
in Albania
- CLIENT: Vodafone Albania
- YEAR: February 2019
- ROLE: 360 Campaign
- Brand Identity & Naming
- Creative Concept
- Campaign Development
- Communications Planning
- Media Planning
- Content Strategy
- Print Studio
- Social and Influencer Marketing
- Public Relations
- Content Production
- Interactive Production
- Experiential and Event Production
- Film and Photo Studio
- Post-Production
LOOK OUT THERE, EVERYTHING IS WAITING FOR YOU.
JUTH is a brand, totally dedicated to the Vodafone Youth community, having at heart their needs, dreams, passions; it is the place where they can get together and express themselves. JUTH is a brand of Vodafone Albania, whereas its most powerful tool is the JUTH APP. In order to introduce JUTH to the audience, promote the usage of the JUTH APP, we created JUTH campaign, which was launched with JUTH Event. A first time event, impressive line up, never seen before scenography, made for a true success story. The JUTH TVC was launched in the event.
A digital
led campaign.
We created dedicated JUTH Social media channels, activated micro influencers to seed the buzz about JUTH, as an unknown, unique experience, and further enriched the JUTH Channels with rich, appealing content for increased consideration, engagement and conversion.
Creative Agency – Spot Communications, part of Le Spot Group
Production Agency – Le Spot Productions, part of Le Spot Group
PR Agency – Publix, Part of Le Spot Group
Media Agency – Mindshare Albania,
Part of Le Spot Group
"The JUTH campaign scored above 95% on: Brand Cut - Through, Likeability, Campaign Recall and Brand Recall, making JUTH the coolest, most loved youth community in Albania."