“You run a business? You run every day, all day. So we could say that you are actually an athlete. And you know that you have to be well prepared and do what it takes so as not to quit the race. You have to keep going. With Alpha Bank, you have everything you need to achieve that”. This was the creative approach in order to communicate the new Business Lending products of Alpha Bank in the Albanian market.
The TV commercial shows the efforts of three people that do sports as a hobby (a runner, a biker and a swimmer) and how their attitude towards their sport - never giving up, knowing when to push themselves more, finding the strength to go on - is also present in the way the run their businesses, always with the help of Alpha Bank.